Your brand, at the turning point.
Construction · Real Estate · Architecture Home Maintenance · Cleaning
Media & Performance
Match Point — Media & Performance
Strategy, paid traffic and performance for Construction, Real Estate, Architecture, Home Maintenance and Cleaning companies that have already proven their worth — and now want method and predictability to scale in the US market.
Industries We Serve
Within each field, we serve companies like:
General Contractors · Home Builders · Remodelers · Roofing · HVAC · Plumbing · Electrical · Concrete & Foundation · Flooring · Drywall
Realtors · Brokerages · Property Management · Developers · Investors
Residential · Commercial · Interior Design · Design-Build · Landscape Architecture
Property Maintenance · Handyman · Restoration · Pressure Washing · Pool Service · Landscaping & Lawn Care
Residential · Commercial · Janitorial · Post-Construction · Move-In / Move-Out · Airbnb & Short-Term Rentals
— among other home and property service businesses.
What's holding growth back today
One month full, the next one empty.
Leads that come in but don't close.
Authority in your community, anonymity in the market.
Budget that climbs, returns no one measures.
You're caught between effort and results. Method and predictability.
What changes
Stop relying on referrals and networking alone — and not stall the moment your network runs dry
Build a predictable pipeline of clients in the US market, without the drain of unqualified leads
Turn the reputation you built inside the Brazilian community into commercial authority in the US market — able to compete head-to-head with well-established firms
Scale a consistent, sophisticated positioning
See your data and results clearly and measurably
Have a marketing team you can trust — no empty promises
Then your match point of clarity and direction is right here.
Verticals
Lead Generation & Growth Systems
High-Intent Lead Acquisition & Personal Brand
Authority & Premium Client Acquisition
We don't just hand you a plan.
We study your needs and your market, talk to your ideal clients, adapt your message to the local context, and turn strategy into reality.
Whatever the engagement model, we flex to fit your needs.
What we offer
We dive into your business before any campaign goes live.
We study your market and industry in depth — auditing the business, the competition, and your digital presence (website, Google Business Profile, reviews, and social), with keyword research (SEMrush / Ahrefs) and a read of the live ads in the Meta Ads Library. We come out with your goal, audience, and offer defined.
We map your client's journey to the buying decision.
We build the funnels channel by channel (Meta Ads, Google Ads, TikTok Ads), define campaigns, audiences, and offers — and get tracking in place (GA4, Google Tag Manager, Meta Pixel / Conversions API) to measure from the first click to the sale.
Campaigns built from your brand's voice.
Management of Meta Ads, Google Ads, Google Local Services Ads (Google Guaranteed), TikTok Ads and Google Business Profile. Depending on the account: LinkedIn Ads (ABM) for B2B and Yelp, Angi, Thumbtack and Nextdoor for local service. Creative and landing pages in your brand's voice.
We keep what performs and cut what doesn't.
We track every lead and call with CallRail, CRM and GA4, in Looker Studio dashboards: CPL, cost per conversation, and ROAS. We scale what performs, cut what doesn't convert, and record every learning.
We scale investment and channels as the business needs.
We scale investment and open new channels. On demand, we add landing pages with pixel, email marketing (Klaviyo / Mailchimp), Google review management and local SEO — plus social media mentoring, as the business calls for it.
Who guides the process
Strategist and performance lead.
Trained in marketing, SEO, storytelling, and copywriting at the University of Chicago. She combines commercial vision and market insight to turn ad investment into measurable revenue — translating each brand's voice for the right audience.
Brand and communications strategist.
Trained in marketing, SEO, storytelling, and copywriting at the University of Chicago. She shapes the authority and narrative of each business to build strong brands that compete head-to-head in the US market, without losing their original identity.
We exist to help companies grow with strategy, data, and truth — building strong brands with a method of our own, not copied formulas.
“Most agencies try to copy processes. Match Point decodes the causes behind good results and sets out to find what would bring success to your business — without erasing your voice.”
Why choose Match Point?
We help you grow beyond comfort zones and borders, without losing cultural fit or your own identity.
We do it all with the sophistication, speed, and quality that the Construction, Real Estate and Architecture markets deserve.
Let's find your brand's match point.
Whether you lead a company looking to attract more clients in the US market, or a business operating in Brazil, we'd love to hear your goals.
Book an intro call or send us a message — we'll get back to you within 24 hours (usually much sooner).
We read what you sent — and the context of your business — carefully.
You'll hear back from us within 24 hours — usually sooner.
If it's a fit, we book a free 30-minute call to understand your needs.
No long forms. No barriers. Just a straight conversation.
